|H & M's fall campaign features a Muslim women and a Sikh man.|
The woman’s name is Maria Hidrissi and she is one of the new poster children for H&M’s new conscious clothing line coming out for the fall fashion season.
As soon as H&M launched the campaign, the hijabi model's photo went viral in just two days, with over 14k favorites and 12k retweets. The model also receives significant video time on the H&M webpage.
Civil rights group were quick to applaud the fashion company for reaching out to a demographic that major corporations tend to ignore.
"H & M once again distinguished itself from their competitors by sharing a picture of a veiled woman at the launch of its new collection of denim this week. #respect," ADC-MI said on their social media.