DETROIT– New Michigan Media (NMM), the collaborative network of the five largest ethnic and minority media publications in Michigan: The Arab American News, The Detroit Jewish News, The Latino Press, The Michigan Chronicle and The Michigan Korean Weekly, has appointed Keyta Roberson as the organization’s social media and community engagement manager.
Roberson is a graduate of Eastern Michigan University’s Masters of Science in Integrated Marketing Communications program and will be in charge of developing and applying a cohesive, digital plan that increases the media publications’ readership and cultivates their digital engagement.
“I am excited to be a part of this ethnic and minority media collaboration,” she said. “Collectively, the newspapers of New Michigan Media are reporting and covering topics that are relevant and important to their communities. Without them, many of these stories would likely go untold. I am enthusiastic about the opportunity to expand on the work of these newspapers by using digital engagement and new media tactics to increase the exposure of the unique, valuable community-focused stories that are being documented.”
“Ethnic and minority media continue to be the voices of their communities and have done well in recent times as the news industry has faced challenges,” NMM Executive Director Hayg Oshagan said. “But our audiences are also changing, and to remain relevant, we need to develop better digital delivery and engagement opportunities. Keyta comes to us at the perfect time to help develop and implement our digital strategy.”
The Detroit Journalism Engagement Fund, which is funded by the Ford Foundation, James S. and John L. Knight Foundation and The Community Foundation of Southeastern Michigan, created the social media and community engagement manager position.